About Us

Our training philosophy centers on getting to know each individual's specific fitness lifestyle. It's about defining priorities. Training smarter, not harder. Getting to the end goal faster. Most importantly, Endure It is all about finding—and embracing—your passion.
Learn more about our philosophy in Coaching & Services.

 

Endure It! is raising the bar for the athletic shopping experience.
Our store and triathlete studio features:

• 8-Bike Multiride Computrainer™ studio
• Endless pool for wetsuit trials and swim stroke/technique training
• Private bike fit studio
• State-of-the-art metabolic and VO2 Max / lactate threshold performance testing
• Top brands in triathlon, running, cycling, & swimming accessories, apparel and bikes
• Athlete lounge area with live and DVR race coverage

 

 

How Endure It! Came To Be

Founder David Fix has been passionate about endurance sports his entire adult life. One day after a long training session preparing for the Hawaii Ironman World Championships, he realized something was missing in the Chicago athletic community.

He vowed to share his collective training philosophy and experience to promote the sport of triathlon and the athletes who train for it. David's goal is to enhance, simplify, and improve the athletic and lifestyle achievements of their fellow Chicago athletes. Read David's bio