Endure It! Swim Bike Run

October 2007 Archives

Endure It! Vegas 2008 Baby (part 3 of 3)

(Sinclair Party)


Wheels

Zipp has a few new interesting offerings. The new 1080 boasts a 108mm rim and according to Zipp is the fastest non-disc wheel available.

The new Sub-9 is simply amazing. The first wheel to offer negative drag. Yes, it actually pushes forward at certain angles!

For lower price point's Zipp is expanding it's Flashpoint brand. In 2008 the wheels will be available with a deeper bladed spoke and two different rim widths, 60mm and 80mm.


Apparel and Accessories

Orca has developed an extremely technical fabric that repells water like you will not believe, this stough looks and feels extremely fast!

Castelli was boasting of a new jersey reportedly capable of reducing drag so you may reduce your 40k TT time by 50 seconds with an average speed of 25mph.

Castelli also had some great new baselayers and some cool new designs.

Sidi had new colors for their already beautiful Genius 6.6 and Ergo 2 lineup.

This new helmet caught my eye from Giro, the Ionos enters the line above the Atmos and this one would look great with the Endure It! kit.

Rudy Project also has a new high end price point helmet I really liked called the Actyum. The comfort was awesome, the pads inside felt like a smooth chamois material, very nice.

Etxeondo continues to lead in comfort and design and for the customer who is looking for the bling, wait until you see this stuff on the shelves at Endure It!


Cervelo had an amazing booth and on no doubt do everything they can to provide the best bikes in the world. Check out this Dave Zabriskie model on a P3 mock up made out of moldable plastic! Wind tunnel here they come!


 

Best Regards,


David Fix

 

October 25, 2007 |

 

 

Endure It! at Kona

As many of you know by now, Adam Brown is the newest coach at Endure It! and he recently competed at Kona for the first time. This is what he had to say about it:

The week leading up to the Ironman World Championships is amazing. The hoopla surrounding the race is like nothing else. Checking in with reps from every triathlon company in the world seeing what race gear you are sporting, witnessing the famous underwear run, and being in the same company with the top professional triathletes in the world is truely amazing.

Everyone is so anxious on race morning, and the emotions are overwhelming. The day started off with a bunch of kicking and hitting during the swim that I am not used to. Usually I can get clear and have a relaxing swim, but in Kona everyone is fast. While I stayed with the lead group for the swim, I didn't like it. Everyone fought for position the whole 2.4 miles. I got out of the water in 56 minutes, washed the salt water off, grabbed my bike and headed out into town.


Getting relaxed on the bike wasn't too easy either. Thousands of people lining the streets and everyone going top speeds early on put me on edge, but knowing that Drew (new mechanic at Endure It!) tuned my bike before I left, I knew my bike was in the best shape possible and with the 606's I got from Endure It! I knew that I could handle any wind the Queen K threw at me. We did have a headwind the entire ride which was frustrating, but I stayed steady and rode a 5:20 bike split. I wasn't thrilled with that, but I was still in good shape to have a good run and have a great time.

When I threw my running shoes on I felt the heat really getting to me. The first 10 miles through town felt awful. I got a lot of encouragement wearing my Endure It! kit, and people were shouting "Go Naperville". At mile 10 I had enough. I started walking and didn't feel like I would finish the race. Luckily my family was there to give me some encouragement, my wife and brothers got me going, and I kicked it in. I was around 500 th place at that point, and managed to run a 7:00 split over the next 15 miles. I passed over 200 people once I got out onto the Queen K highway, and ran as hard as I could to the end. I passed the line with no energy left in my body, and I beat my goal.


I crossed the finish line in 9:55 and it gives me hope that I can come back here and do much better. There is a lot of room for improvement and I owe a lot of credit to Endure It! Sports to helping me get to Kona. David and Tom have been very helpful this year, and I appreciate their efforts.

This was the toughest day of racing in my life, but I can't wait to get back to Kona to race again.

 

Mahalo,


Adam

To read more about Adam's trip to Kona click here.

 

October 22, 2007 |

 

 

Endure It! Vegas 2008 Baby (part 2 of 3)


Road Bikes

New for 2008 in the Endure It! line up is Cervelo's new RS. This bike is a friendlier fitting R3, with a longer wheel base, higher head tube, curved seat stays, and a 27.2 seat post being the main differences.

Another Cervelo change up was the white R3, and by the way white is the new black...it was everywhere.


Orbea had new colors that really stood out. The Orca is available in a few new colors including this red one equiped with sram...yep red.







Perhaps the best value in the industry is the Orbea Onix TDA with Ultegra mix at $1,899! Full carbon frame! And in Stock Already!


Orbea's women specific designed Dama series was very popular last year and looks to only get better with a few new colors, here is the pistachio Diva, and Aqua Dama






The best non carbon road bike at the show was the Orbea Arin, a super light high end aluminum jaw dropper.








Pinarello continues to lead the industry with beauty and design. The Prince has been the best selling road bike at Endure It! since the unveiling at the Tour.















Components


Shimano is bridging the gap a bit between Dura Ace and Ultegra with the new Ultegra SL, anodized gray, and a touch lighter than Ultegra.





















Shimano is also starting to believe there may be something to this whole "carbon thing". Check out the new Dura Ace carbon crank.





Speaking of cranks everyone has them and they are all very light and beautiful, as far as compatability with major drivetrains?...I don't know.






This was the best new tri, tt crank I saw from FSA


We have all seen pictures of the new Sram Red, we also have pre-production Red at Endure It! if you want to check it out in person.












Remember what I said about White....

More to follow...

 

October 7, 2007 |

 

 

Endure It! Vegas 2008 Baby (part 1 of 3)

The Endure It! crew of David, Tom, and Drew (more on him later) just got back from a successfull trip out to Las Vegas for the Interbike Show and Convention. For those of you not familiar with Interbike it is the worlds largest bicycle industry trade show and the first time North American Dealers have the opportunity to see with their own eyes all of the 2008 gear. The show is a blast, lots of energy, deals to be made, late night partying, who's who, and the usual shenanigans. I will get more into new deals for Endure It! when they have been finalized.


Triathlon Bikes

The big news in the Tri market was the new Ordu from Orbea. This is a bike that stands out with a lot of innovation and will give bikes over the $5,000 price point a run for their money.

Take a look at these stealth airfoils...

The down tube air foil swoops further than most below the bottom bracket.


Cervelo continues it's triathlon dominance with better spec, a tad bit of weight savings, more price points, and sharp new colors.

The P2C comes in two versions, the $3,000 Dura Ace mix, FSA SLK Light carbon cranks, Vision aero brake levers.

The other P2C is new and it is an Ultegra mix, FSA Gossamer aluminum spec for $2,500.

The best selling bike at Endure It! is the Cervelo P3C. This has a fantastic spec of Dura Ace, FSA SLK-Light, and Vision aero bars & brake levers for only $4,500. The paint job is only appreciated in person, the photos do not do it justice.


Quintana Roo has a few new bikes to appeal to the fastest growing segment of triathlon...the ladies. The Dulce is a smart spec based on the Seduza model of mixed Dura Ace and Ultegra.

At a lower price is the aluminum Chicqilo for $1500ish.

The other new addition is the Lucero Lite weighing in at sub 1100 grams as I recall.


Pinarello has the Montello in more colors and still remains the most beautiful TT bike on the market.


More to follow...

 

October 3, 2007 |