Endure It! Swim Bike Run

September 2008 Archives

Fall's Product Review

 

September 19, 2008 |

 

 

....Reasons why you should buy your bike NOW!

The typical bike purchase for a Chicago consumer begins around the first of the year as the new bikes start to show up on our floor, I believe this year in particular should be re-evaluated.

The fact is there is very little happening with NEW development and model changes for 2009. For all but a few instances the bikes are unchanged apart from paint jobs and minor spec differences. The big change for 2009 across the board in the industry will be the 10-20% increase in price. Labor is more expensive, carbon is more expensive, shipping is more....you get the idea.

Smart money has their wallet in hand and taking advantage of our inventory today. Do you think Endure It! wants to have a large inventory throughout the winter? No we don't. We do not discount bikes, yet we have plenty of incentives for everyone to consider.

#1) All of our bikes are sold through our custom fit program. We have done this from day one and it was not to keep up with the competition. Endure It! strongly believed this was the only way to have our customers purchase a bike. This process is more time consuming but in the end we are going well above and beyond our competitors for each bike we sell.

#2) If your are waiting for that year end bonus, tax refund, inheritance check, etc...stop waiting. We offer fantastic financing options with no interest and no money down.

#3) free pedals, 30% off shoes in inventory on 2008 bikes purchased from our current inventory.

#4) The best mechanics in the business assuring you of the build. Fittings done by certified, experienced, cyclists and triathletes with more saddle time than anyone would care to hear about (or see).


Hope to see you soon!


David Fix

Owner of Endure it! Sports LLC

 

September 11, 2008 |

 

 

Ironman Wisconsin 2008!

This Sunday the endure it! club's largest attended Ironman will be in Madison Wisconsin. I hope all racing the best of luck and everything goes your way! For all those not racing we will have a fantastic venue to get together during the bike ride to cheer our friends and family on.

After the swim simply follow University Drive west. This will wind west and then north out of Madison, continue under the Beltline Hwy (hwy 12/14) following the RR tracks. A few miles later turn left on Cleveland Rd. Follow Cleveland as it winds to the base of a steep hill, park your car and walk to the top of the hill and take a right on Old Sauk Pass Rd. A few hundred meters will take you to the top of one of the best hills on the bike route. The endure it! tent will be there and we will be supplying barbecue, beverages, for the spectators and cheer for everyone passing by.

Wear the Jersey so we may see you and I promise a loud procession as you climb!

Have Fun!

David Fix

 

September 4, 2008 |

 

 

ZYM - Portable Electrolyte Drink

Price: $7.95/$8.95

Club Price: $7.16/$8.06

ZYM Hydration tablets are simply amazing! The best and most convenient electrolyte drink I’ve tried to date. ZYM have combined all the electrolytes of other drinks, powders, and tablets with B-Vitamins for optimal hydration absorption and that little energy boost just when you need it. ZYM Catapult is everything the original is plus Guarana, which provides 100mg of caffeine. ZYM is great for a pre workout drink, during your ride, or during your work day for a little extra boost. More hydration, easier, cheaper, healthier and tastier than any energy drink out there! Try a tube.

Sport Wash – High Tech Detergent

Price: $12.00

Club Price: $10.80

Sport Wash hi tech fabric laundry detergent is gentle on your delicate technical apparel. It gets out all the nasty a little touch of love. Sport Wash restores wicking properties, eliminates odor, prevents color fading, is biodegradable, neutralizes bacteria, and removes stains. If you lead out the paceline, treat those in your slipstream to something new, a clean fresh scent.

Endurox Restore – Recovery Drink

Price: $39.99

Club Price: $35.99

Endurox Restore is a new recovery drink from Pacific Health. Restore is similar to Endurox R4 in that each have a 4:1 carbohydrate to protein ratio. However Endurox Restore is designed for recovery after shorter workouts. With 50% less sugar and 50% fewer calories you can now properly recover after shorter or less intense workouts.

XLAB – Super Wing & Carbon Wing

Price: $90.00 / 120.00

Club Price: $81.00 / 108.00

XLAB has two new rear hydration racks for 2008, introducing the Super Wing and the Carbon Wing. Look at all that junk (necessary equipment) you can hold, imagine the possibilities… Two bottles, C02, adapter, tubes, cell phones, wallets, multi tools, energy bars, gels, tubes of ZYM, and your mocha all neatly tucked in behind you creating next to zero drag.

Craft Team CSC Jersey

Price: $120.00

Club Price: $90.00

The official jersey of Team CSC: Carlos Sastre rode onto the Champs-Elysees wearing the Yellow Jersey where he was crowned Tour de France Champion. But he couldn’t have done it alone; Team CSC was the best team on the Pro Tour in 05’, 06’, 07’ and yet again in 2008. Andy Schleck also of CSC won the White Jersey for best young rider, promising continued success for the CSC squad. Grab this full front zip, cooling white jersey before they’re all gone.

First Endurance: Pre Race Formula

Price: $40.00

Club Price: $36.00

This new pre race supplement from First Endurance is getting rave reviews from publications such as: Triathlete, Pro Cycling, Competitor, and Road Magazines. “Increases mental stamina, increases time to exhaustion, increases maximum workload, improve mental clarity and increases oxygenation of muscles.”

Polar Heart Rate Monitors F6 & F11

Price: $120.00 / 180.00

Club Price: $108.00 / 162.00

Triathlon is a sport which requires plenty of focus on all the details. Training for one is no different. Heart rate training allows you to dial in and maximize your workouts by monitoring your specific HR zones and track improvement. The Polar F6 and F11 offer plenty of features including OwnZone, OwnCal, and OwnCode which allow you to track calories in a class atmosphere without reception interference (perfect for the Computrainer!)

Tifosi Eyewear

Price: $37.00 - $60.00

Club Price: $33.30 - $54.00

Tifosi sunglasses offer a wide variety of styles and frames at an unbelievable price. Each pair comes with three sets of easy to switch interchangeable lenses, perfect for early morning, or evening training. Each lens has Glareguard and is designed for airflow and ventilation to provide anti – fog. 100% UVA & UVB protection. Includes: hard case, and microfiber bag for lens cleaning.

2XU Compression Calf Sleeves and Compression Socks

Price: $50.00

Club Price: $42.50

High Performance compression calf guards and compression socks use 2XU’s exclusive circular knit technology to guard against leg fatigue, muscle soreness and to speed muscle recovery.

2XU Compression Tops Short and Long Sleeve

Price: $75.00 / 90.00

Club Price: $63.75 / 76.50

Whether this garments is used on the slopes, or participating in active sports, the graduated compression of the top is fundamental to remove the waste by products the body produces during high active sport, which causes fatigue. The extra push of blood from the lower arms and back towards the heart allow this top to give you another level of performance and will allow you to perform longer with less fatigue.

DZnuts – High Viscosity Chamois Cream

Price: $26.50

Club Price: $23.85

“Lube ‘em or loose ‘em” That’s what Dave Zabriskie’s new chamois cream says right on the box. Zabriskie says “proper mainTAINTance of the perineal area is essential during high level training and racing. Nothing can ruin stage race success faster than an infected saddle sore.” Dznuts includes tea tree oil and evodia making it anti-fungal, anti-inflammatory and a wound healing agent using Chinese medicines. Finally Zarbiskie himself harvested Masterwort (peucedanum Ostruthium) straight from the Swiss Alps for its calming properties. Slap some on!

Art of Tri – 100% Organic Cotton Hoodies - T-shirts - Long Sleeve T-shirts

Price: $55 / $25

Club Price: $49.50 / $22.50

Art of Tri clothing is super comfortable casual apparel designed by triathletes for triathletes. Made from 100% organic cotton and 0% synthetic stuff. It is packaged using 100% biodegradable packing materials. The hoodies and Ts are perfect for pre and post training, and especially great for race morning or everyday Fall clothing.

Rav X Lumi 2 Front and Rear Lights

Price: $9.99

Club Price: $8.99

RavX Lumi 2 bike lights are small, convenient, and easily movable. The lights quickly strap on to virtually any part of your bike or helmet making you easily visible as the days get shorter this Fall/Winter. Two ultra bright LED lights in each red and white light. Batteries are included and visible up to half a mile. Also work well at Raves and/or 80’s techno dance parties.