January 2010 Archives

Endure It! Sports Expansion Announcement!!

Endure It! Sports LLC is excited to announce a fantastic new location! The current Endure It! sports on 5th Avenue, as well as Endure It! Life on South Washington, will remain intact as is.

The new operation will be located at the corner of 75th Street and Route 83 (Kingery Highway) in Willowbrook.

The new Endure It! location will offer much of what we have had great success with already as well as opportunities to expand on what our customers have requested... More, more, more!

The Willowbrook location will offer new bike lines including GIANT and FELT (triathlon, lifestyle and road). We will also offer CERVELO!

With the fantastic exposure, location, new bike lines, and HUGE floor space we will be able to offer many more bikes across numerous applications and price points including "lifestyle," cyclo-cross, road, triathlon, women-specific, mountain and more! We'll also have plenty of accessories.

Endure It! Willowbrook won't forget its training roots. The new location will offer a beautiful state-of-the-art stadium-style Computrainer setup that will take your breath away.

The "build out" of the new space has already begun and new developments will be announced as soon as they are available. We are forecasting a March opening date.

Stay updated on the progress of the new Willowbrook location and other Endure It! activity by following our new Endure It! Facebook fan page and our Blog.

20 West 75th St. Willowbrook, IL 60527.

INCLUDING:

Giant Bicycles

Felt Bicycles

Cervelo Bicycles

2XU Wetsuits and Apparel

Blue Seventy Wetsuits

Bont and Shimano Cycling Shoes

Shimano DI2 testing center

Castelli, Capo Forma, Gore cycling apparel.

Much more including accessories, service, Performance Bike Fitting.

 

January 28, 2010 | Permalink

 

 

Threshold Testing / Club Meeting

Computrainer Performance Testing

The next functional threshold testing will be held in all classes from Monday, Feb. 1st through Thursday, Feb. 4th. Please only sign up for one of these classes.

February Club Meeting
The next meeting will be held Tuesday, Feb. 9th at 7pm. Our 2XU rep, Asher Sassounes, will be giving a presentation on recovery and compression performance. Also, Bob Mitera, a USAT official, will be speaking to the club to make sure everyone is aware of the rules and regulations of competing.

 

January 26, 2010 | Permalink

 

 

Endure It Featured Athlete of the Month

Victoria Pardee was born in Queens, New York in 1962. She shares the same birth place as Donald Trump and Ron Jeremy. This fact alone should have been an indicator that she'd lead an interesting life. She attended Boston College, becoming a CPA after graduating. Her career flourished in Connecticut for ten years before her husband's job with Exelon started to move them around. Chip's engineering career transferred them from Connecticut, to Georgia, to Florida, to North Carolina, and eventually to Illinois. Periodic moves made her put away her calculator and explore new horizons, like cycling.
"I've been riding for five years", explained Vickie. "I've met so many great people through the sport that my passion for it grew naturally." This year marks Pardee's third season as an Endure It club member. During that time she has completed countless challenging rides including centuries, trips through the mountains of Tennessee, the Horribly Hilly, and intense training rides with her Endure It comrades. When asked why she trains at Endure It, she remarked, "It pushes me more than I would myself. The digital feedback is a great motivator. From a heart rate perspective, I am challenged to a higher level. There is so much value to the progressive training program."
Vicki's courtship with cycling has had its ups and downs, literally. They had a nasty break-up in September 2008. It was a beautiful September morning when Vicki set out on another fun filled Endure It group ride. At some point mid-ride, she found herself inexplicably catapulted from her bike, heading for a face plant with brutal force. She was physically and emotionally rocked. There was blood everywhere, but she was fully aware of all her surroundings. She had broken her upper and lower jaws, chipped several teeth, and had to undergo multiple root canals. Whose mom said to get back on your bike if you fall off? I don't think she was out with the group that day. With her mouth wired shut for eight weeks, Vicki had to become very well versed in nutrition. Her diet was so limited and it was painful to eat. "Initially it was hard to get enough calories. I had to get a good handle on the most calorie and nutritionally dense diet as possible. I am so much more aware of getting the nutrition that my body needs to run at it's best" she said.
Once she became mobile again, Vicki had a decision to make. Should she get back together with the bike that dumped her so maliciously, or find a new love interest? In an effort to salvage their relationship, Pardee saddled up with the Endure It posse to attend the 2009 training trip in Solvang, California. She was horrified and filled with anxiety. When her bike was slightly broken in transit, she felt a huge sense of relief. Much to her chagrin, Jason, an Endure It super mechanic, fixed her problem in no time. "Getting on the bike in Solvang was the hardest thing I ever did. I was terrified. I still couldn't explain how my accident happened, so how would I be able to stop it from happening again?" she commented. The beautiful scenery and great company on the trip played a key role in Pardee's healing process. She continues to work towards full recovery, and feels she is a stronger person for having gone through the ordeal.
"I appreciate my relationships more than I did. I remember the people who stood by me, and I'll never forget it. I value balance and try to surround myself with balanced people," she commented. We are so glad you kept on truckin' Vickie! Your Endure It family will always stand by you! Way to go!

 

January 23, 2010 | Permalink