In addition to computrainer class Kate Ransford kicks off her second week of kicking your you know what into shape at Endure It! Every Saturday Kate leads Power Yoga as well as Core Strength and Stretching sessions conveniently scheduled after each computrainer class

New 2009 Cervelo P3 Limited Edition White with World Champion Stripes

Bodyglide Warm FX is here just in time for winter training. Warm FX helps activate tight muscles and joints, moisturizes skin, prevents dryness and cracking, and tastes GREAT! although we strongly suggest avoiding contact with mouth.

Toe Warmers are great for anything outdoors, last for hours

Heart Rate training when combined with wattage is a fantastic Winter training tool. All 2008 Polar Heart Rate Monitors are 40% off while supplies last.

Tacx Training Tires designed specifically for indoor training to minimize overheating, slipping, and wear of the your tire.

Even Chris rides with a training tire... but only to make his bike colors clash as much as possible.

If you have any questions, comments or extra bagels you can always reach us at 630-305-6771 or email dan@endureitsports.com

Endure it! is very excited to be offering two new classes starting this Saturday and continuing throughout the indoor season. The 40 minute class will be focusing on core abdominal muscles and overall flexibility. 30 minutes will be dedicated to strengthening the core, followed by 10 minutes of full body stretching. 7:30 - 8:10 and 9:30-10:10 am.

The other class is a Power Yoga Session with the goal of gaining strength and flexibility to enhance your performance with Yoga specifically geared for cyclist's and triathlete's. You've never done Yoga like this before! Strengthen your muscles, create balance and enhance your flexibility. This session will be offered from 8:15-9:15.

Kate Ransford is a key employee of Endure It! Life and has a very deep understanding of the many obstacles and limiters endurance athletes have. Kate teaches various strength, and Yoga classes in the greater Naperville area. Let her enthusiasm and expertise take your fitness to another level!

All of Kate's sessions are available by using your punch card, one punch per class, or $15 per class without punchcard. For the time being, all you have to do is show up and you're ready to go. Online signup will soon be available on our calendar at http://www.endureitsports.com/calendar/month.php.

"In my off season...I focus mainly on core, very important for injury prevention and stabilization"

-Desiree Ficker, 2006 Ironman World Championships Runner Up (below)

Call us at 630-305-6771 if you have any questions.

New instructors, New computrainers, New classes, even smoothies!!

This year endure it! has upped the ante and brought in additional computrainers. The total at the moment is fourteen, and with the treadmills, endless pool, and performance testing equipment. I believe we are leading the industry as to what we can offer our customers in the specialty endurance training and coaching category.

We have added two new instructors who have gone through the previous two years program and are certain to bring their own experience to the schedule. Mary Tobiason and Ron Good. This will round out a group of instructors who have experience in off season training with the endure it! proven progressive program.

Other new classes will include core/stretching and power yoga. We will also be adding a fantastic smoothie bar to our famous coffee. It's really not famous other than we drink a lot of it!

What is a progressive program and why start now?

Training endurance athletes is a challenge in that the typical type "A" personality drives themselves too early too quickly. Fitness is optimized by timing as peak fitness is a very limited window. Spinning sessions at the gym are always offered to give everyone a challenging workout no matter if it is November or March and without any sense of data as to how you are performing at any given time. The endure it model is to keep you in check as we develop you throughout the fall and winter. We use a snowballing effect to make sure the proper stepping stones are not skipped. You will be challenged in all of our classes but the training will be timed towards obtaining specific training objectives. This will include, technique, strength, endurance and much more.

This all means that if you are interested in improving you need to begin now! Are classes always begin to fill up in the late winter and these people are playing catch up as they have missed out on crucial stepping stones.

Frequency?

Endure it! has seen dramatic improvement with the athletes who are willing and able to follow our program. To optimize the program you will need to attend 2-3 classes per week. These sessions should be timed appropriately for recovery as well as placing them with other training like running, swimming, weight training, etc.

For those of you who like to attend once a week or like to start in January, we are happy to have you and of course something is better than nothing. At the same time take a look at the athletes who have committed their time here and compare their improvement to yours and you will see the dramatic difference. We have seen across the board increases of 20-30% for an athletes power at their aerobic threshold with our off season plan.

Ability Levels?

One of the first questions people ask is "what if I am just getting into this? do you offer a introductory class?" I believe one of the great aspects of our club is the mentor/mentee opportunities. I believe a new cyclist would be able to learn a whole lot by cycling next to an elite veteran. Truth is this newbie would never have this opportunity out on the open road so we believe in a come one come all attitude.

If you have any questions, please contact Endure It! at 630-305-6771.

On Wednesday, October 29th at 7pm, Endure It! Club will be having a meeting to review the Fall/Winter training programs. Endure It! off-season training programs include Computrainer classes, Masters Swim classes at Naperville North High School, coaching programs, etc... We will be discussing class times, progression rates, and techniques.

Hope to see you on the 29th. If you have any questions, please contact Endure It! at 630-305-6771.

Here's the link to Dan's blog CLICK HERE . You can always check up with Dan as this newsletter will be stored at www.endureitsports.com/news/index.php or save http://dziubski.blogspot.com to your favorites and click on it anytime you wish.

Our guest speaker will be club member, Mary Tobiason.

Mary is an elite triathlete who has accomplished much while juggling a very busy schedule. Mary has two young kids, a thriving personal training business, and has been very helpful to many athletes in the community.

Strength training is often a hot topic for endurance athletes and often misunderstood. Please come to the meeting for an enlightening discussion on the subject.

Thank You,

David Fix

70% off all socks in stock - Smartwool, Craft

70% off all sports bras - CWX, Oomph, Tyr, Voler

70% off all bin triathlon and cycling accessories

50% off all in stock Tri apparel – Craft, Oomph, Jagged, 2XU, Tyr, Skirt Sports

50% off all Shimano Tri shoes in stock

50% off ALL cycling apparel

20% off all helmets in stock – Giro, Rudy Project, Spuik

20% off all winter apparel –Jackets, gloves, hats, booties,

20% off all Endure It! apparel - tri tops, tri shorts, bibs, arm warmers, jerseys, t-shirts

*As always Endure It! Club member discounts apply to:

All Nutrition

All Craft base layer, arm, knee warmers

All 2XU compression socks, calf sleeves, shirts and tights

All Art of Tri casual apparel hoodies and t-shirts

All of Drew’s singing telegram services

And much more…

This months topic will be "Weight Training for the Triathlete". We will send another reminder with more details of the topic very soon.

Thanks,

David Fix

ZYM - Portable Electrolyte Drink

Price: $7.95/$8.95

Club Price: $7.16/$8.06

ZYM Hydration tablets are simply amazing! The best and most convenient electrolyte drink I’ve tried to date. ZYM have combined all the electrolytes of other drinks, powders, and tablets with B-Vitamins for optimal hydration absorption and that little energy boost just when you need it. ZYM Catapult is everything the original is plus Guarana, which provides 100mg of caffeine. ZYM is great for a pre workout drink, during your ride, or during your work day for a little extra boost. More hydration, easier, cheaper, healthier and tastier than any energy drink out there! Try a tube.

Sport Wash – High Tech Detergent

Price: $12.00

Club Price: $10.80

Sport Wash hi tech fabric laundry detergent is gentle on your delicate technical apparel. It gets out all the nasty a little touch of love. Sport Wash restores wicking properties, eliminates odor, prevents color fading, is biodegradable, neutralizes bacteria, and removes stains. If you lead out the paceline, treat those in your slipstream to something new, a clean fresh scent.

Endurox Restore – Recovery Drink

Price: $39.99

Club Price: $35.99

Endurox Restore is a new recovery drink from Pacific Health. Restore is similar to Endurox R4 in that each have a 4:1 carbohydrate to protein ratio. However Endurox Restore is designed for recovery after shorter workouts. With 50% less sugar and 50% fewer calories you can now properly recover after shorter or less intense workouts.

XLAB – Super Wing & Carbon Wing

Price: $90.00 / 120.00

Club Price: $81.00 / 108.00

XLAB has two new rear hydration racks for 2008, introducing the Super Wing and the Carbon Wing. Look at all that junk (necessary equipment) you can hold, imagine the possibilities… Two bottles, C02, adapter, tubes, cell phones, wallets, multi tools, energy bars, gels, tubes of ZYM, and your mocha all neatly tucked in behind you creating next to zero drag.

Craft Team CSC Jersey

Price: $120.00

Club Price: $90.00

The official jersey of Team CSC: Carlos Sastre rode onto the Champs-Elysees wearing the Yellow Jersey where he was crowned Tour de France Champion. But he couldn’t have done it alone; Team CSC was the best team on the Pro Tour in 05’, 06’, 07’ and yet again in 2008. Andy Schleck also of CSC won the White Jersey for best young rider, promising continued success for the CSC squad. Grab this full front zip, cooling white jersey before they’re all gone.

First Endurance: Pre Race Formula

Price: $40.00

Club Price: $36.00

This new pre race supplement from First Endurance is getting rave reviews from publications such as: Triathlete, Pro Cycling, Competitor, and Road Magazines. “Increases mental stamina, increases time to exhaustion, increases maximum workload, improve mental clarity and increases oxygenation of muscles.”

Polar Heart Rate Monitors F6 & F11

Price: $120.00 / 180.00

Club Price: $108.00 / 162.00

Triathlon is a sport which requires plenty of focus on all the details. Training for one is no different. Heart rate training allows you to dial in and maximize your workouts by monitoring your specific HR zones and track improvement. The Polar F6 and F11 offer plenty of features including OwnZone, OwnCal, and OwnCode which allow you to track calories in a class atmosphere without reception interference (perfect for the Computrainer!)

Tifosi Eyewear

Price: $37.00 - $60.00

Club Price: $33.30 - $54.00

Tifosi sunglasses offer a wide variety of styles and frames at an unbelievable price. Each pair comes with three sets of easy to switch interchangeable lenses, perfect for early morning, or evening training. Each lens has Glareguard and is designed for airflow and ventilation to provide anti – fog. 100% UVA & UVB protection. Includes: hard case, and microfiber bag for lens cleaning.

2XU Compression Calf Sleeves and Compression Socks

Price: $50.00

Club Price: $42.50

High Performance compression calf guards and compression socks use 2XU’s exclusive circular knit technology to guard against leg fatigue, muscle soreness and to speed muscle recovery.

2XU Compression Tops Short and Long Sleeve

Price: $75.00 / 90.00

Club Price: $63.75 / 76.50

Whether this garments is used on the slopes, or participating in active sports, the graduated compression of the top is fundamental to remove the waste by products the body produces during high active sport, which causes fatigue. The extra push of blood from the lower arms and back towards the heart allow this top to give you another level of performance and will allow you to perform longer with less fatigue.

DZnuts – High Viscosity Chamois Cream

Price: $26.50

Club Price: $23.85

“Lube ‘em or loose ‘em” That’s what Dave Zabriskie’s new chamois cream says right on the box. Zabriskie says “proper mainTAINTance of the perineal area is essential during high level training and racing. Nothing can ruin stage race success faster than an infected saddle sore.” Dznuts includes tea tree oil and evodia making it anti-fungal, anti-inflammatory and a wound healing agent using Chinese medicines. Finally Zarbiskie himself harvested Masterwort (peucedanum Ostruthium) straight from the Swiss Alps for its calming properties. Slap some on!

Art of Tri – 100% Organic Cotton Hoodies - T-shirts - Long Sleeve T-shirts

Price: $55 / $25

Club Price: $49.50 / $22.50

Art of Tri clothing is super comfortable casual apparel designed by triathletes for triathletes. Made from 100% organic cotton and 0% synthetic stuff. It is packaged using 100% biodegradable packing materials. The hoodies and Ts are perfect for pre and post training, and especially great for race morning or everyday Fall clothing.

Rav X Lumi 2 Front and Rear Lights

Price: $9.99

Club Price: $8.99

RavX Lumi 2 bike lights are small, convenient, and easily movable. The lights quickly strap on to virtually any part of your bike or helmet making you easily visible as the days get shorter this Fall/Winter. Two ultra bright LED lights in each red and white light. Batteries are included and visible up to half a mile. Also work well at Raves and/or 80’s techno dance parties.

The fact is there is very little happening with NEW development and model changes for 2009. For all but a few instances the bikes are unchanged apart from paint jobs and minor spec differences. The big change for 2009 across the board in the industry will be the 10-20% increase in price. Labor is more expensive, carbon is more expensive, shipping is more....you get the idea.

Smart money has their wallet in hand and taking advantage of our inventory today. Do you think Endure It! wants to have a large inventory throughout the winter? No we don't. We do not discount bikes, yet we have plenty of incentives for everyone to consider.

#1) All of our bikes are sold through our custom fit program. We have done this from day one and it was not to keep up with the competition. Endure It! strongly believed this was the only way to have our customers purchase a bike. This process is more time consuming but in the end we are going well above and beyond our competitors for each bike we sell.

#2) If your are waiting for that year end bonus, tax refund, inheritance check, etc...stop waiting. We offer fantastic financing options with no interest and no money down.

#3) free pedals, 30% off shoes in inventory on 2008 bikes purchased from our current inventory.

#4) The best mechanics in the business assuring you of the build. Fittings done by certified, experienced, cyclists and triathletes with more saddle time than anyone would care to hear about (or see).

Hope to see you soon!

David Fix

Owner of Endure it! Sports LLC

After the swim simply follow University Drive west. This will wind west and then north out of Madison, continue under the Beltline Hwy (hwy 12/14) following the RR tracks. A few miles later turn left on Cleveland Rd. Follow Cleveland as it winds to the base of a steep hill, park your car and walk to the top of the hill and take a right on Old Sauk Pass Rd. A few hundred meters will take you to the top of one of the best hills on the bike route. The endure it! tent will be there and we will be supplying barbecue, beverages, for the spectators and cheer for everyone passing by.

Wear the Jersey so we may see you and I promise a loud procession as you climb!

Have Fun!

David Fix

Good luck to all the Endure It! athletes competing this weekend.

Best Regards,

David Fix

Endure It! will have an expo tent set up with some of this year's hottest cycling and triathlon gear. Also, making it's debut for Endure It!, will be 2XU Compression Wear. You'll be able to see the latest and greatest in recovery socks, tights, and other apparel.

There will also be displays set up from SRAM, Zipp, Orbea, Rudy Project, Orca, and some others as well.

Hope to see you all there!

Same as cash, no interest, ride the bike of your dreams with no payment until November!

As we reach the dog days of summer it is time to give a few incentives for ALL of our 2008 models.

Free New Generation Dura Ace PD-7810 SPD SL Pedals with any $3,000 bike* purchase or more, a $250.00 Value!

Free Look Keo Classic Pedal with any bike* purchase under $3,000.00 A $100.00 Value!

ONE MORE THING....30% off all in stock road and tri shoes with a new bike purchase!

Please call for the most important aspect of a new bike...THE FIT! Dan, Drew, and David have the experience to get you dialed in perfectly for your riding enjoyment.

*all specials are for in stock bikes, pedals, and shoes